Soaping is more than a business for me. It’s something I enjoy to my core. I walk into my soap studio and turn on the light and I hear angels singing and magical sounds. I struggle to clearly articulate how soaping soothes my soul and makes my insides tingle. I am about to create another piece of inspiration for someone. Starting with that mindset makes soaping so worthwhile. I am allowed to think of nothing but soap. I have not a care in the world. I soap, therefore I am. I attempt to wrap all of my love and emotion into each of my products. I want each user of my products to have an “experience” and Crave my soaps. Just like food for the soul, Crave products have a profound capacity for providing happy moments.